SOUND Behavioral Health Launches What Matters: A New Campaign Elevating Mental Wellness

SOUND Behavioral Health is proud to launch What Matters, a new community-driven campaign highlighting why mental health deserves our attention. Through a series of short, powerful videos, iconic Seattle musicians, trusted media voices, and industry leaders share why mental wellness fuels their work — and why ending stigma is essential.

Each story offers a reminder that healing, connection, and support strengthen our entire community. By opening up about what matters to them, these leaders help create space for others to speak openly about mental health and seek the care they deserve.

The first video in the series went live today — check out SOUND’s social channels to watch and join the conversation. More stories will be released throughout the campaign, and SOUND invites everyone to follow along, share their own experiences, and help build a more understanding, connected community.

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Learn more about sound's 60th anniversary

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