Each May, we honor our clients and community in recognition of Mental Health Awareness Month. Since its inception over 70 years ago, it’s become a time for us to raise awareness, foster a deeper understanding of behavioral health, and break the stigma surrounding mental health challenges that so many of us face.
This year, we’re thrilled to mark the occasion by launching the Orange Door, a public awareness campaign aimed at shedding light on the critical role that SOUND Behavioral Health fills in King County.
The Orange Door campaign is derived from our logo, which symbolizes the powerful work SOUND has provided for nearly 60 years: a doorway to hope, healing and recovery for those that need it. As the doorway to transformative behavioral healthcare, SOUND serves 15,000 individuals each year and helps them take that first step through the door to a better future.
To bring this campaign to life, we’re installing seven life-size orange doors at iconic King County locations throughout the month, including the Bellevue Collection, Seattle’s Waterfront Park, Pike Place Market, the KEXP Gathering Space at Seattle Center, the University of Washington campus and more. These installations will serve as a reminder that help is just one step through a doorway away, and hopefully, ignite broader conversations around the importance of behavioral healthcare in King County.
The Orange Door comes at a critical time, with behavioral healthcare facing a crossroads in King County. We’re seeing a stark rise in mental health issues, substance abuse and of course, housing instability. As the need for our services grows, we’re also navigating risks to federal and state funding.
Now more than ever, we need our community to rally behind behavioral health. That includes individuals, businesses, and local leaders who believe in the power of behavioral healthcare. With your partnership, we can continue to meet the needs of our community.
I’d like to wrap up this important message with a heartfelt thank-you to our friends and partners who are participating in the Orange Door by allowing us to install one of our doors at your locations. I also want to express my deep gratitude to all who contributed their time, talent, and treasure to bringing this campaign to life. We couldn’t have done it without you.
Another special thanks to Fox 13 Seattle for featuring our Orange Door campaign on-air, KEXP for the opportunity to share our mission during their upcoming “Music Heals” Day and the ongoing on-air mentions, and lastly, KING 5 for helping us spread the word through daily commercials about the campaign. We are so appreciative to our community partners for supporting us in such a critical time.
Cllck the image below to watch our feature on Fox 13.
Each door reminds us that hope, healing and recovery is possible for anyone – and no one has to take that first step alone.
Sincerely,
Katrina Egner
SOUND President & CEO
Earlier this month, we had the honor of cutting the ribbon and officially opening the doors to a new chapter of care in Auburn. In partnership with International Community Health Services (ICHS), SOUND's Auburn clinic is now home to integrated behavioral health, primary care, and mobile dental services, all under one roof. This collaboration is more than just a co-habitation; it’s a powerful step toward whole-person care that lowers barriers, makes services easier to access, and provides a more supportive experience for individuals and families in our community.
Read moreThis summer has been energizing as we connected with our SOUND community in meaningful ways. From serving meals at FareStart, to tabling at the THING festival, to our first-ever golf tournament, one theme remained clear: behavioral health impacts us all. These moments of connection reinforced why we’re here—to keep the Orange Door open, expand access, and break down stigma. Thank you for your advocacy, partnership, and belief in SOUND’s mission. Together, we’re making compassionate, quality care possible.
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We are pleased to share our 2024 Annual Report with you, our beloved King County community. We're grateful to each and every one of you who has helped us with your generosity and support. We hope you'll feel pride in the positive, vital impact we are making together.
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