The Sound.Health website will be getting a new look and feel very soon! Through a months-long collaborative effort led by the Marketing & Public Relations Department and involving team members throughout the organization, the newly designed site will be a more dynamic, engaging and useful place for the community to go to learn more about Sound.
The communities who care about behavioral healthcare has changed and the experience they have with healthcare organization websites has evolved. Our redesigned site is the beginning of a new chapter in Sound’s digital communication strategy, placing more emphasis on the user experience of multiple stakeholders in our community and working to provide the information they need in a more intuitive manner.
Among the new site’s features will be a much more open and dynamic interface, less clutter on the home page, easier access to relevant information for users, optimization of keywords to support Search Engine Optimization and more.
“The old website was appropriate when it launched a number of years ago, but it’s time that our site evolve to more accurately reflect Sound for who are we today,” says Sound President & CEO Patrick Evans. “Our partners, clients, funders and overall community have come to expect that Sound is a leader in behavioral healthcare and I think our new site conveys that. We want to show that to the world.”
The onset of the COVID-19 pandemic in March delayed the discovery, design and site build a few months, but the new site launch is expected in late July. For more information about the site, contact Marketing & Public Relations at firstname.lastname@example.org.